With Essie's new neon collection as a direct competition with MAC and Chanel's neon collections, what do you guys think? It's definitely the cheapest alternative compared to the rest, but they are all different enough to justify (in my world at least), having them all. MAC's Phosphor, for instance, is a bit more frosty than Chanel's LA Sunrise or Essie's Shorty Pants. LA Sunrise is also lighter, and Shorty Pants is the only out of the three to be a straight creme.
Also, given Essie's surprising hit with their summer collection, and now a collection of neons, do you sense that they're branching out from their usual conservatism? Granted, the neon collection is limited edition but the pigmentation is a departure from the demure Essie polishes of the past. This could be the evolution of something great....perhaps a collection of sheer holo's? Something that incorporates their signature soft, workplace-safe colors with an infusion of holographic glitter for a bit of edge. I could easily see a nice nude holographic version of Congo Bongo, a pretty soft pink holo version of Charmeuse or My Place or Yours, or a pretty white holo with Intimate. China Glaze and OPI have all released holo collections, what do you guys think? I'm always in favor of progression while not completing leaving behind the basics. I think it's possible that Essie's color selection could become more daring without alienating their original fan base. After all, their tag line is that Essie is a color-holic. It's nice to see that becoming more of a reality now.
3 comments:
Thanks for your great blog, I just discovered it though NB like a month ago and been checking up on it ever since.
Love the neons too, I've ordered the set to myself as well and can't wait for it to arrive. Looking forward to your swatches!
I've always liked Essie but I think that in the past year their collections were quite boring (after the Mod one in Spring 2007 which I liked a lot), although there has been some single standout shades in each. I really think they're back in the game after the Summer 2008 collection and Neons, I love both and am so glad to see COLOR!
minahan
It's actually the first Essie collection that I've been looking forward to. I think they all look great.
And that Pure Ice looks awesome on you!
You're evil tempting us like that :P I really want to see shorty pants and mini shorts on soon!
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